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With over 16 years at The North Face Korea as Executive Director and CMO, Jean Sung has dabbled in everything from global strategizing to partnering with the 2018 winter Olympics. As of February 2020, however, Sung is wearing yet another hat, having founded her own genderless apparel line, EDIT+. “In putting together our new fall collection, I was driven by the need to fill the industry void of stylish yet functional clothing that everyone can afford,” Sung said in a statement. “EDIT+ was created to be your go-to, everyday wear that adapts to your needs and your day without forgoing style and fashion or comfortability. We know you can’t change the weather, but you can change your clothes!” Based in Seattle, Sung’s design ethos is...

Edit+ is a new brand that hopes to help commercialize the idea of editing one’s clothing with modular-based design.“The ‘+’ in Edit+ speaks to the modular clothing system that we are known for,” said founder Jean Sung, adding: “[We] can edit our clothing by removing or adding different parts to the piece to convert it as needed or to transform the design into a different style altogether.”With the purchase of one style, such as the Winter+ padding coat, a customer can transform the piece into eight different styles to function as needed, according to Sung.Having spent the last 14 years as an executive at The North Face, Korea, Sung took the opportunity to create her brand sensing the growing demand...